Marketing is one of those fields where everyone thinks they know what works - until they're the one responsible for making it actually work.
This is where I write about the stuff I'm actually thinking about as a CMO and strategist: the trends worth paying attention to, the ones I'd tell you to ignore, what's working for the businesses I work with, and the bigger picture of what it means to market something with intention. I've spent thousands of hours in the trenches, marketing for my clients and for EleVault itself, and I have a lot of opinions.